MA&LO is a brand of Calzaturificio Melin srl.
Melin shoe factory srl is a historic Italian company, specializing in the production of Made in Italy medium-high level women’s shoes. Care and passion combined with its 60 years of experience make MELIN a leading company in this sector, not only in Italy but also throughout Europ.
In 1984 Elio Pennesi, current president of the company, together with his family, gave birth to MELIN Srl, an innovative company tied to a handcrafted tradition.
TODAY the company is managed by his sons Marco and Lorenzo, the former is the Chief Executive Officer and responsible for planning and control of production; the latter is the General Manager, Sales Manager and Brand Ambassador.
The company is located in the Marche region, in Cassette d’Ete, the heart of the most important Italian footwear manufacturing area.
The premises, covering an area of 1200 sq. meters, houses the design offices, the administration office and the entire production. The production cycle is entirely carried out within this building, according to the specific quality standards of Made in Italy.
The secret of MA&LO success is based on a development strategy whose key element is quality in all the production phases: research, style, design, production, distribution, after-sales service and, not least, communication.
The key distinguishing feature in the international context is its identity and the ability to convey a concept of Made in Italy.
The brand is distributed in the most important world markets: Italy, France, Belgium, Northern Europe, Russia, Japan, Korea, Hong Kong and United States through direct channels and showrooms.